Last year, the Drupal Association had to raise over $115,000 to fund the Drupal.org D7 upgrade, so we created the Supporting Partner Program. 37 very generous, early adopter companies joined this program and we exceeded our fundraising goal with their fees.
The program was very simple. Fees were based on a company’s annual revenue, and benefits ranged from a 10% DrupalCon sponsorship discount to a thank you tweet. You can see the full program details here.