The Drupal Association has two main goals:

1. To facilitate the Drupal community
2. To protect the Drupal community and her assets

Communication and hence promotion is an important part of making sure we get closure to reaching our goals. And for that, we write press releases for important Drupal (community) events, for example the release of Drupal 6.

I am not a big supporter of the idea that the Association has to do payed press-releases, for example pay a news agency like PRNewswire to spread the word. IMHO we should use the power of the community to spread the word, the quality of the product to speak for itself and use mouth to mouth for getting our product out there. I know that the Association is not a community and in fact more "a corporate" but we (the Association) should align with our biggest asset: the community. Not with some press agency; our proprietary friends can do that better and the commercial Drupal shops will as well. In fact some of them have been making lots of waves with the press releases.

But with press releases like this one from Mediacurrent the Drupal Association has a lot less work to do. I quote:

Drupal's powerful taxonomy system, fine grained security, and distributed architecture made it a natural choice to capture the in-depth functionality Carlos was looking for.

and

...the Drupal CMS will now allow Emory administrators to seamlessly update and edit content within their site.

The release looks more pro Drupal then pro Mediacurrent or the site they made.... hold on... there is not even a link towards the site they have been building? And as a logo, they did not use their client's or their own, but have chosen our Druplicon?

So thank you Mediacurrent for choosing Drupal and promoting it. You might as well join our marketing team. Really

BTW: Did anyone else notice that the Pagerank of Drupal.org went down from 9 to 8? Oooh my, the sky is falling.

BTW2: My official function within the Association is now Rabble Rouser, "see" podcast 58 from Lullabot. Thanks Earl!

Today I was a guest speaker at the business day of the Dutch Joomla Days. While this might seem odd, the subject of these days is "building bridges". Building bridges towards other CMS-es, other databases, other communities and hence towards Drupal.

I give these kinds of "pro Drupal" talks almost a bi-weekly basis now, where often other CMS-es are present as well. Last week I did one at eduvision where 100+ people where impressed by Drupal. Most often, the "competition" is Joomla and Typo3, both rather popular in The Netherlands (and Germany). While I do think that Joomla is good (enough) for the SoHo market and the audience of Drupal is much broader (from enterprises to personal blogs) and deeper (from video towards for example a resume site), these CMS-es are often compared. So normally, I try to make clear why Drupal is so much better then Joomla; better user management, roles, hooks, CCK, views, workflow, tableless design, multi-site install and almost forgotten but still miles ahead of any other CMS; taxonomy. There are zillion of ways where Drupal is clearly the leader in the field, but leading is sometimes not the same as "fitting".

This time however, I tried not too bash Joomla to much but to start building bridges. We do have a lot of the same problems that we can work on together. For example, we both use the GPL and we both have to protect our assets. Be both have a legal body protecting the community and facilitating the community, in Drupal's case, the Drupal Association.

That is why I was interested in the talk of one other speaker; James Vasile. James works for the SFLC and he is on the board of OpenSourceMatters and helping as a legal counsel for the Drupal Association. Most of the other Board Members of the Association spoke to James on the Boston DrupalCon ut since I was not there, it was good to speak to James during Lunch.

We taled about his passion, RMS, his other Open source projects / customers, how the SFLC is financed and the GPL3 as well as some other things. It is good to say the face you have exchanged mails with and it is good to build a relation between the SFLC, Joomla and Drupal. Communications is all about building bridges.

In 2006 Drupal was the runner up for the precious Webware CMS Award. And last year our beloved CMS even was the overall winner. By winning the competition, the Drupal Association got 5000 Dollars that was used for amongst others funding Drupal Conferences and to buy hardware for hosting the Drupal infrastructure. But even better then the money, Drupal got more airtime and more and more people recognized the power of Drupal.

This year, Drupal was once again nominated in the category "Publishing" and you are encouraged to vote on Drupal to make sure we win again this year. Please help by spreading the word and vote, you deserve it!